About the Author

Rosita Presti is a marketing professional with 15 years of product development and marketing experience with the leading fragrance suppliers in the industry.  She has contributed to shaping and giving life to numerous fragrance concepts that are now available on store shelves as sunscreen products, body lotions, scented candles and air fresheners for global consumer product companies.  She is an independent fragrance marketing consultant who can be reached at www.rositaprestimarketing.com.